It's the dawn of a new Hyundai.

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalised services to you. To find out more about the cookies we use, see our Privacy Policy.

Navigation Icon
It’s Hyundai, by the way.

2023 marks the dawn of a new Hyundai in the UK. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.

The new campaign raise’s awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
We created High ‘n’ Dye, a popular hair salon famous for bouffants, beehives and beautiful hair colour. But sadly, they do not design award-winning electric cars.
There are not many retailers that could be more different from a car showroom than a Hawaiian Tie shop. But you may like to pick up a tropical themed tie since you’ve found this diamond in the rough.
We love futuristic design that helps you stand out from the crowd – just look at IONIQ 5 - but you can’t take this amazing design home.
High End Pie, the perfect refuel to a busy day. Their pies will give you the energy for your journey but can’t charge up your car. Go on have another.
The Highland’s premiere boutique eyewear specialist, Highland Eye, is known for its pixel inspired designs with a touch of tartan casting a sleek silhouette across your face. But sadly, their glasses don’t come in Biophilic Blue frames or with a 5-year warranty.

Welcome to the dawn of a new Hyundai

  • Find your Car:

  • Receive our latest news and offers:
    Don’t worry we won’t bombard you with emails and you can refine your preferences at any time.


Contact Us: 68 Hagley Road West Birmingham B67 5EZ, Tel: 0121 434 6400

  • Worcester Carsales Ltd is acting as a credit broker and not a lender. We can introduce you to a limited number of finance providers and may receive commission from them for the introduction.

    Worcester Carsales Limited, T Wall Garages, High Street, Pensnett, Kingswinford DY6 8XB Company Reg 595935.

    We are also regulated by the Financial Conduct Authority (FCA) Registered number 303948.