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About Hyundai Birmingham West - New and Used Cars in Birmingham


Hyundai Birmingham West is a family-owned business proud to have served motorists in the West Midlands for over 60 years.  The business was first founded by Mr Derrick Grieveson in Worcester in 1953 and operated under the name of Worcester Carsales.  The dealership moved in 1963 to a new site in Hylton Road, Worcester, and 1973 saw Mr Grieveson’s son and current Managing Director, Mr Stuart Grieveson, join the family company.  In the last 25 years the company has acquired many new car franchised dealerships in the West Midlands.

During 60 years of trading, the family-run business has seen three generations of the Grieveson family enjoying working for the firm, and to date, four of Mr Grieveson’s grandchildren work within the group.  Read about our company's history.

The family’s philosophy is if you put customers first then they will do the same for you.  Worcester Carsales continues to hold to this tradition of putting the customer at the heart of all the company does.

The rewards of this success are then invested back in the business - in developing first class staff, delivering first rate service, in state-of-the art facilities.

The family philosophy extends far beyond the Grieveson name, to every single member of the Worcester Carsales team, and to the customers themselves.  It's a unique belief and it provides a unique experience.

Our Mission

To provide a quality service exceeding customer expectations, leading to growth and security for all.

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Our History  


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